Half Ivory | how do i use this thing | Press Release

Half Ivory

how do i use this thing?
June 29th

A narrative-driven album told through a sentient device


Listen to Album

"Connection successful. Would you like to hear a story?"


Lyrics


Short Pitch

how do i use this thing is a narrative experience told through a sentient device, guiding the listener through a fragmented story about identity, power, and perception. Each song acts as a landmark in that arc—controlled at first, but gradually becoming more human and unstable.The project extends into a live experience, where the story continues in a physical space.


Quick Facts

Artist: Half Ivory
Release Date: June 29
Format: Album
Genre: Indie Alternative
Tour: Fall 2026 (50+ dates planned)


Press Photos


Press Release

Half Ivory Announces Concept Album how do i use this thing, Out June 29

A narrative-driven album guided by a sentient device, exploring power, identity, and transformationHalf Ivory announces the release of their second album how do i use this thing, arriving June 29—a self-produced, narrative-driven project that unfolds through a sentient device guiding the listener through a fragmented story.Positioned as both guide and participant, the device leads the listener through a shifting arc of connection, disorientation, defiance, and collapse. What begins as something controlled and clinical gradually reveals a deeper undercurrent—one shaped by attachment, loss, and a quiet desire to be understood.Across how do i use this thing, songs act as landmarks in a larger narrative, revealing themselves in pieces rather than as a fixed, linear plot. The album explores what happens when someone begins to step into their power, and the world around them struggles to accept what they’ve become. Rather than offering resolution, the project lingers in ambiguity—holding tension between self-realization and alienation.Built over several years through a deeply iterative process, the album reflects a commitment to both emotional precision and long-form storytelling. Many songs were written, stripped back, and rebuilt—sometimes reduced to a single surviving idea before being expanded again—allowing the record to evolve alongside the perspective it captures.Beyond the recorded project, how do i use this thing extends into a live experience designed as a continuation of its narrative. Half Ivory’s performances bring the story into a shared physical space, emphasizing direct, in-person connection as the core of the project. Following the release, Half Ivory will embark on an extended run of live dates, focusing on building that connection city by city.
how do i use this thing? will be released on June 29.


Bio

Half Ivory is an independent artist creating narrative-driven, self-produced music where songs function as pieces of a larger story. Their work explores identity, power, and perception through immersive structures that unfold over time rather than in isolated moments. Half Ivory’s second album how do i use this thing? marks the beginning of a broader world that continues beyond the recorded music and into live performance.


Key Points / Angles

– Narrative album guided by a sentient device
– Songs function as part of a continuous story
– Live show continues the narrative experience
– Built through an iterative, long-form process


Tour / Live

Touring 50+ dates fall 2026


Contact

Email:
[email protected]
Instagram:
@0.5ivory